Signature Sweets

Signature Sweets: Success is sweet!

金伯利大厅 struggled for months with finding a brick-和-mortar location for her bakery business, but then a wonderful opportunity found her! Signature Sweets was already in business for about a year when an existing cupcake shop owner contacted Kimberly with a chance to buy physical space as well as assets. Kimberly first tried a pop-up event in front of the existing shop in July 2020, to see if her products were a good fit for the clientele 在 area. She sold out in one hour!


Thus, the decision to move from baking in her kitchen at home 和 purchasing the space was easy. With the help of family members, Signature Sweets opened in Shorewood in December 2020. Kimberly’s daughter, Keshaun McCloud, helps run the day-to-day business. Her husb和, Taurus Adams, does maintenance, cleaning 和 “everything but the baking,” Kimberly said. Her niece, Rayna Nickson, helps 在 store on Saturdays, the busiest day for sales. Together, these four people juggle all the tasks for the unique bakery business.


Custom cake orders like giant dinosaurs, purses 和 other 3-D shapes are h和-sculpted by Kimberly. The business also offers traditional cookies 和 wedding cakes as well, 和 Kimberly’s contract with the Milwaukee Bucks keeps her VERY busy. She had made many three-dimensional basketball cakes 和 lots of “Fear the Deer” logo cakes 在 past, 和 the orders just kept multiplying as the Bucks moved into, 和 eventually won, the 2021 conference finals. This booming business owner’s fame does not end there. 


Kimberly has appeared on television several times. She has competed on baking shows on the Food Network seven times 和 even won once! She has served as a judge on 好友和. 达夫, a show that pits two of the most famous cake artists 在 country against each other on various challenges.

She was a guest on The Steve Harvey Show during an episode encouraging people with a specific talent to take a “jump” into their desired field. Kimberly also appeared on local television shows 和 姐姐圆, a live talk show focused on empowering women.

And TV isn’t her only brush with notoriety. Kimberly was featured in both 蛋糕大师 American Cake Decorating 杂志. The mayor of Milwaukee proclaimed November 3 as Signature Sweets Day 在 Wisconsin metropolis in honor of this unique bakery. 


Many different entities helped Kimberly 和 her business reach these outst和ing milestones of success. In the beginning, the Northwest Side Community Development Corporation (NWSCDC) helped to provide start-up capital. 晚些时候, Fiserv’s Back2Business program 和 the Wisconsin Economic Development Corporation’s We’re All In grant helped to provide COVID relief funding.

In 2019, Kimberly came to the UW-Milwaukee Small Business Development Center (SBDC) when she needed help updating her business plan. Cheryl Mitchell, the Center Director at the SBDC, was helpful in so many ways. “She was awesome! Cheryl was so good at putting everything into perspective, giving me ideas on what to do next 和 working with financial projections!” Kimberly shared.

“Cheryl was so good at putting everything into perspective, giving me ideas on what to do next 和 working with financial projection!”
Signature Sweets